Art Nouveau/Jugendstil 1890 – 1914:

Art Nouveau is an art movement in both architecture and painting and draws its inspiration from nature. This art movement is based on Animism and is a reaction to Impressionism.

New Art (Nieuwe Kunst) 1895 – 1925:

Art Deco 1920 – 1940:

After the 1900 World Exhibition in Paris, Hector Guimard, Eugene Grasset, and other important Art Nouveau artists united and founded a society of decorative designers. In 1925 they organised the famous exhibition ‘Exposition Internationale des Arts Décoratifs et Industriels Modernes’. This was the first exhibition where artistic innovation was a requirement.  

Amsterdam School 1917 – 1935:

1950 – 1970:

Streamline 1937 – 1960:

Space Age 1957 – 1970:

Space Age is an art movement that arose from the optimism within the cultural sector about the space race in the mid-20th century. In 1957, the Soviet Union launched the unmanned satellite Sputnik I. This event is seen as the beginning of the space age. After that, competition erupted between the two great powers of the time, the climax of which was the Apollo moon program. With the first steps into space, a new era began. People imagined a new phase of life with new materials. The optimism that resulted from this was reflected in art, fashion, music, and design. New materials such as plastic, fibreglass, and multiplex found their way to the studios of a new generation of designers. Furniture with futuristic and bizarre designs, influenced by the design of rockets, UFOs, and spaceships, seduced the population. Famous designers of this movement include Verner Panton, Arne Jacobsen, Eero Aarnio’s, Gino Sarfatti, Michel Hudrisier, Peter Ghyczy, and Eero Saarinen.

Archizoom Associati 1966 – 1974:

In 1966, the group Archizoom Associati was founded in Florence. Members of the group were the architects Andrea Branzi, Paolo Deganello, Gilberto Corretti, and Massimo Morozzi. Designers Lucia and Dario Bartolini joined the group in 1968. This group is considered the founder of anti-design. In addition to architecture and product design, Archizoom was also involved in urban planning. These designers questioned the traditional status of the function of design and architecture. They were anti-design. With ironic and challenging designs, they radically opposed functionalism and consumerism. Archizoom used elements from Pop Art and kitsch. The group’s projects and designs showed the search for a radically new, technology-based approach. Inspired by Pop Art, Archizoom provocatively detached itself from the dominant, functionalist style. An example is the Superonda sofa from 1966, a wave-shaped, two-piece polyurethane block that can be arranged in different configurations. It can be a bed, a sofa, or a chaise longue. Due to its wavy shape, the sofa (which is still made by Poltronova) invites use in many different forms. In addition to design, Archizoom was also involved in the restoration of buildings and urban planning. Although Archizoom was disbanded in 1974, this avant-garde design was continued by the design agencies Alchimia and Memphis.

The Mutek collection consists of an extensive collection of furniture, clocks, vases, lamps, and tableware, designed by Pastoe, Jaap Ravelli, Gae Aulenti, Carlo Moretti, Gino Sarfatti, Louis Kalff, Tomado, Osvaldo Borsani, Arne Jacobsen, Poul Henningsen, Kosta Boda, Holmegaard, Wim Visser, Pablo Picasso, Andrea Branzi, Paolo Deganello, Gilberto Corretti, Massimo Morozzi. Verner Panton, Arne Jacobsen, Eero Aarnio’s, Gino Sarfatti, Michel Hudrisier, Peter Ghyczy, and Eero Saarinen, among others.  

1970 – 1980

Alchimia (1976-1980)

Alchimia was founded in Milan as a gallery that offered designers space to exhibit their prototypes. This triggered a second wave of anti-design in Milan in the second half of the 1970s, although by that time the movement had become more international. Designers who exhibited in 1978 included Ettore Sottsass and Alessandro Mendini. The first collections shown in 1979 and 1980 were ironically named “Bauhaus 1” and “Bauhaus 2”. Their formal language referenced kitsch and motifs with imagery from the 1950s. Mendini was the main representative in 1980. Studio Alchimia described itself as “post-avant-garde”. In many respects, Alchimia was the precursor to the more commercial Memphis.

Memphis Design (1981-1988)

The recognisable, uniform design of the Memphis group is colourful, carefree, playful, deliberately naive, and shows motifs from popular everyday culture, pop, punk, toys, films, and comics. They flirted with shapes and materials that were previously the epitome of bad taste and kitsch. Memphis glorified the consumer society. They had an ironic approach, in which surface decoration received a lot of emphasis, but their products were usually not truly functional. Memphis made products to give character to the personal living environment: furniture, carpets, home textiles, lamps, ceramics, glass, tableware, home accessories, and clothing. In the 1980s, Memphis organised an annual exhibition in Milan. In addition to Sottsass, designers and architects such as Andrea Branzi, Natalie du Pasquier, Michael Graves, Hans Hollein Shiro Kuromata, Michele de Lucchi, Javier Mariscal, Peter Shire, George Sowden, Matteo Thun, and Marco Zanini were involved with Memphis.

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